Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
On a dusty piece of desert, a couple of cowpokes ride the range, soaking in the scenery and reveling in their good fortune—they’ve developed a canned cocktail with premium spirits, sparkling water and fresh citrus that seems to have caught on with today’s hard seltzer fans.
At the rate they’re going, they may even be able to afford real horses.
“Don’t get cocky,” one says to the other, as the camera pans to reveal a sight gag straight out of an improv comedy class.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in