Yellowstone, but Make It Wacky. Ranch Rider Mixes Western Theme and 'Off-Kilter' Persona

The work comes as agency Callen takes an equity stake in the fast-growing canned cocktail brand

On a dusty piece of desert, a couple of cowpokes ride the range, soaking in the scenery and reveling in their good fortune—they’ve developed a canned cocktail with premium spirits, sparkling water and fresh citrus that seems to have caught on with today’s hard seltzer fans.

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