Xaxis Teams Up With Cavai for Post-Cookie Creative Offer

The pair will aim to develop creative conversations programmatically

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With third-party cookies destined to be consigned to the grave, clients will be under pressure to develop more direct-to-consumer relationships. As a result, WPP’s GroupM-owned digital media business Xaxis will team up with advertising cloud company Cavai to create more personalized experiences for customers.

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