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GroupM-owned digital media brand Xaxis has promoted Silvia Sparry to global chief operating officer (COO), a newly created title aimed at pushing the business further toward artificial intelligence (AI) and data sciences.
Promoted from vp of global operations and platforms, Sparry will report directly to Xaxis global chief executive Nicola Bidon and will be responsible for tech platforms, partnerships, operations and process excellence.
Bidon said the creation of the new role and Sparry’s promotion was in recognition of the evolution of programmatic across new advertising channels.
“To help our clients seize the opportunities presented by this ever-changing and complex ecosystem, it is more important than ever for Xaxis to have a strong global operational leader who can drive operational excellence and innovation across the globe,” Bidon said in a statement.
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