Wunderman Thompson ECD Takes on Global Creative Leadership Role at Uber

Danielle Trivisonno Hawley joins at a challenging time

Danielle Hawley headshot
Danielle Hawley joins Uber as ecd. Wunderman Thompson / Uber

Uber’s latest campaign is precisely the opposite of what one may surmise the company is all about. The ride-hailing behemoth, in a counterintuitive message, is asking people to stay home. Of course, these are not normal times, and the message of unity in sheltering, as opposed to moving around, illustrates a level of responsibility for a company that continues to work its way out from under a problematic history.

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@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.