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Cleve Gibbon is joining Wunderman Thompson as chief technology officer in North America.
His appointment marks the latest in a string of leadership shakeups at the agency, which was formed last year following WPP’s merger of J. Walter Thompson and Wunderman.
In his new role, Gibbon will continue to serve as chief marketing technology officer at Cognifide, a mar tech consultancy that WPP’s digital investment arm and Wunderman bought a stake in five years ago. He’s been with the company since 2006, and will “continue to drive Cognifide’s footprint further into the U.S.
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