Wunderman Acquires Majority Stake in Marketing Technology Performance Company Emark

The Haarlem, Netherlands-based company was founded in 2000

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WPP global digital agency Wunderman has acquired a majority stake in marketing technology performance company Emark, strengthening the agency’s Salesforce practice.

“We have been following Emark’s stellar progress for the past three years and are delighted to have them join the Wunderman family,” Wunderman U.K. group CEO and global CTO Stephan Pretorius said in a statement. “With our clients’ growing demand for Salesforce’s data-driven customer engagement solutions, Emark brings highly specialized capabilities that are key to business growth. Like us, they’re true mar-tech geeks and fantastic entrepreneurs.”

“This

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