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Two years after its acquisition by WPP, multicultural shop Zubi Advertising is emerging as a new agency of sorts.
The holding group bought Zubi in 2017 and placed it within dedicated Ford network GTB, but it will now be a standalone specialty group working with various other WPP properties. The shift follows Ford’s decision to send lead creative duties to BBDO and Wieden + Kennedy New York last year. GTB later cut 2% of its total staff and brought
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