WPP’s Wunderman Appoints New President of Chicago Office After Former Left in March

Ian Sohn replaces Rick Schreuder, who led the team since 2005

Sohn begins his new role on June 11. Wunderman
Headshot of Lindsay Rittenhouse

WPP’s Wunderman announced today the appointment of Ian Sohn to president of its Chicago office. Sohn, who hails from SapientRazorfish, where he was most recently managing director of Chicago, is set to assume his new role on June 11.

“I’m really energized by the challenge of shaping the future of what Wunderman Chicago will be,” Sohn said in a statement.

Reporting to Wunderman North America CEO Seth Solomons, Sohn will oversee all of the agency’s operations with a focus on growing new and existing business while expanding Wunderman Chicago’s social and digital capabilities.

Sohn added, “Seth and other members of his team laid out a very clear and compelling vision of what Wunderman is and where it’s going. The opportunity to apply that vision to Wunderman Chicago—my hometown and a thriving, vital city for marketers—is a professional challenge I’m excited to tackle.”

Sohn replaces former, longtime Chicago president Rick Schreuder who exited earlier this year, according to a release from Wunderman.

In regards to Schreuder’s departure, a Wunderman spokeswoman said: “Rick left to pursue new opportunities. We wish him the best in his next chapter.”

According to her, he left in March.

Schreuder’s LinkedIn shows he served as president of Wunderman’s Chicago hub from 2005 to April 2018. The page does not specify his current employment status.

Sohn comes to Wunderman with more than 20 years of industry experience, on both the agency and brand sides.

As managing director of Publicis’ SapientRazorfish Chicago, Sohn oversaw all “business, human and cultural” aspects of the office, according to Wunderman. While there, he also was the business lead for brands like J.M. Smucker, Eli Lilly, Children’s Hospital Colorado and OhioHealth, among others.

Prior to SapientRazorfish, Sohn served as executive vice president of digital and social at Ogilvy Chicago, where he founded the agency’s social media practice and led teams of digital strategists on accounts such as Huggies, Ford and Marriott.

“Ian brings a passion for people, culture and work that is inspiring,” Solomons added in a statement. “His ability to build deep and meaningful relationships with his teams and his clients is something I know will help take Wunderman Chicago to the next level.”


@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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