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In January, WPP combined five consultancies and design agencies to form global brand agency Superunion. Comprised of Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT, Superunion launched with roughly 750 employees across 23 offices. Now, it has a chief executive for its North American operations, Sabah Ashraf.
“We are in an incredible position with the combination of the talent of these renowned global agencies to build an offer that represents a trusted, more central advisor relationship with clients,” Ashraf said in a statement from the company.
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