WPP has made good on a promise it made in September to launch a next-generation global brand agency comprised of five of its consultancies and design shops by January.
Today, the holding company opened the doors of Superunion, which combines WPP’s Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The agency said in a statement it comes to market with a network of 750 employees stationed across 23 offices in 18 countries, client billings in excess of $100 million worldwide and a client roster that includes Diageo, FIFA, Ford, Bank of America Merrill Lynch and Vodafone.
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