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Today Amanda Seaford joined WPP’s Mirum, the network formed in 2015 via the consolidation of J. Walter Thompson’s global digital agencies, as both its first U.S. CEO and the first woman to serve in a chief executive role.
Mirum said in a statement that Seaford’s appointment represents its “commitment to creating a diverse leadership team that brings the best skills and perspectives to bear for both clients and the industry at large.”
Seaford hails from Critical Mass, the digital agency she first joined in 2006.
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