WPP’s Martin Sorrell Criticizes Publicis’ Cannes Boycott as Not 'the Right Approach'

But the chief cut the agency's involvement in half this year

CANNES, France—During a press interview after WPP CEO Martin Sorrell’s keynote here with Robert Craft and Ron Howard, the executive responded to Publicis’ controversial decision to ban the network’s agencies from entering award shows for one year. While WPP has cut the number of staffers that it sends to Cannes from 1,000 last year to 500 this year, Sorrell said he doesn’t think a full-blown boycott is right.

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