WPP's Kantar Is Ready to Take On Consulting Firms Infringing on Agency Territory

The company is streamlining its services


As consulting firms continue to move aggressively into ad agencies’ territory (with major players including Accenture, Deloitte, IBM and PricewaterhouseCoopers), WPP has come back to assert its dominance through Kantar, its data and investment division.

Combining four of its existing brands—Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail—the company officially streamlined its consulting services under a single entity, Kantar Consulting.

“You name the company,” Kantar Consulting CEO Beth Ann Kaminkow told Adweek, and the firm is likely already servicing them in some capacity, from Amazon to Walmart to PepsiCo and Procter & Gamble.

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