Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
As consulting firms continue to move aggressively into ad agencies’ territory (with major players including Accenture, Deloitte, IBM and PricewaterhouseCoopers), WPP has come back to assert its dominance through Kantar, its data and investment division.
Combining four of its existing brands—Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail—the company officially streamlined its consulting services under a single entity, Kantar Consulting.
“You name the company,” Kantar Consulting CEO Beth Ann Kaminkow told Adweek, and the firm is likely already servicing them in some capacity, from Amazon to Walmart to PepsiCo and Procter & Gamble.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in