WPP’s GroupM Names a Chief Transformation Officer to Further Deliver on Its 'Horizontality' Strategy

Maxus CEO Lindsay Pattison adds a new role

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WPP has elevated Lindsay Pattison to a new role within GroupM as chief transformation officer–a newly created position. Pattison will continue to operate as CEO of GroupM agency Maxus, while also taking on this new CTO gig.

“GroupM and its agencies are key to WPP’s horizontality strategy. Lindsay will play a crucial role in accelerating our delivery of new and innovative service structures for clients,” WPP CEO Sir Martin Sorrell said in a statement.

In the new position Pattison will have a few different tasks, but will focus heavily on the horizontality component of the gig.

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