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Nine months after hiring Disney ABC executive Adam Gerber to serve as svp of investment for North America, GroupM agency Essence has promoted him to the role of global president, media.
With this news, Gerber officially joins the company’s leadership team overseeing its entire media division, where he will unite the media planning, activation, ad operations and investment teams.
In his time with the agency, he’s reportedly helped evolve client relationships in varied ways, including developing new partnerships with Target and NBCUniversal that combine brand integration and programmatic ad buying.
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