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WPP Wins Volkswagen in North America as Brand Establishes 4 Regional 'Powerhouses'

Omnicom retains Europe and South America, and Cheil keeps China

IPG had the business for nearly a decade.Getty Images
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By Patrick Coffee

November 26, 2018

Automaker Volkswagen announced today that WPP is the winner in the North American region of its global creative review. The holding group defeated IPG, Omnicom and Publicis, which was the other finalist.

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Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

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