WPP Will Merge J. Walter Thompson With Wunderman to Form Wunderman Thompson

Exclusive: World's oldest agency joins digital network

J. Walter Thompson and Wunderman logos
The world's oldest ad agency will merge with the first direct marketing agency. Illustration: Dianna McDougall; Sources: Getty Images, JWT, Wunderman

WPP leadership has decided to merge J. Walter Thompson, the world’s oldest ad agency, with digital network Wunderman, a spokesperson for the former company confirmed today. The news was announced to employees at the start of the business day in New York.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.