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WPP leadership has decided to merge J. Walter Thompson, the world’s oldest ad agency, with digital network Wunderman, a spokesperson for the former company confirmed today. The news was announced to employees at the start of the business day in New York.
The resulting organization will be known as Wunderman Thompson and be headquartered in JWT’s offices on Manhattan’s Lexington Avenue. It will employ approximately 20,000 people in 200 locations across 90 global markets. WPP is expected to debut a new visual identity for the company in the coming days.