Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
The biggest news out of the summer’s Cannes Lions Festival of Creativity didn’t concern any dazzling campaigns but, rather, Publicis Groupe’s announcement that it would forbid all of its agencies from entering Cannes or any other awards shows next year.
Now, WPP, the world’s largest holding group, has continued its threats to follow suit unless parent company Ascential meets certain unspecified demands.
According to an internal email chain acquired by Adweek, WPP CEO Martin Sorrell and worldwide creative director John O’Keefe will sit down with CEO Duncan Painter of Ascential, which also owns other industry groups like the Eurobest Awards and business development firm Medialink, regarding those negotiations next month.