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“What you saw in the first quarter [of 2019] is in line with our expectations,” said WPP CEO Mark Read when opening this morning’s East Coast earnings call.
Those expectations, however, were not particularly positive.
The world’s largest advertising company continued to face significant challenges this quarter, embodied by an 8.5% year-over-year decline in revenues for its largest market, North America.
“The structural changes are having a positive impact on pitches and new business, but we have not seen positive growth for WPP North America since 2016.”
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