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With global influencer marketing spend set to hit $22.2 billion by 2025, according to Statista, WPP is tapping into the burgeoning market with the acquisition of The Goat Agency, one of the most promising agencies in the space.
The agency, which offers data-lend influencer marketing campaigns, was founded in 2015 by CEO Arron Shepherd and co-founders Nick Cooke and Harry Hugo. It has since grown to employ more than 150 members of staff working with brands such as Dell, Beiersdorf, Meta, Tesco, Uber, EA, Natura and Augustinus Bader.