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WPP Retains Global Advertising Duties for Walgreens Boots Alliance

Holding company beat out Publicis in a review that started earlier this year

Walgreen Boots Alliance and WPP logos with a red background — WPP beat out Publicis Groupe and retained Walgreens Boots Alliance.WPP/Walgreens Boots Alliance

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Walgreens Boots Alliance, a global retail and pharmacy company that brought in $139 billion in 2019 revenue, has renewed its relationship with WPP following a review that started in May. Publicis Groupe was a finalist in the review, according to a person familiar with the matter.

The company, which had reported net advertising expenses of $585 million in its fiscal 2019, initially selected WPP as its global advertising partner in 2017. According to WPP, it will serve as Walgreens Boots Alliance’s global marketing and communications agency until the end of 2022, with the option to extend the partnership to 2024.

WPP