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Today, WPP finally confirmed what others have reported for days (or even months): Mark Read, formerly CEO of Wunderman, will lead the world’s largest advertising company as CEO, effective immediately.
This ends the four-and-a-half month search to replace Martin Sorrell, who spent 33 years at the helm before resigning amid a storm of controversy in April.
Andrew Scott, the former head of WPP Europe who was promoted to co-COO along with Read upon Sorrell’s departure, will retain that title and lead the company’s operations on a global scale.
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