WPP Merges AKQA and Grey to Form AKQA Group

It’s the third such move for the holding company in the past 2 years

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

WPP’s creative agency Grey and digital marketing shop AKQA are set to merge.

According to an agency spokesperson, the setup begins effective today, and employees were made aware of the merger earlier today. The resulting organization will be known as AKQA Group and will have headquarters in London and New York. 

According to Mark Read, WPP CEO, Grey will fall under the AKQA Group banner and, as of now, will retain its name. AKQA CEO Ajaz Ahmed will take the CEO role while Grey CEO Michael Houston will become president and COO.

“We’re looking to better serve our clients, integrate our offer and future-proof our company,” Read told Adweek.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in