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WPP announced this week that it will combine five of its brand consultancies and design agencies to form a new global brand agency.
The new group, which has yet to be named, will combine Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The launch is set for January 2018, with the latter shop continuing to operate under its own name.
The network will include around 750 employees across 20 countries, with client billings estimated at over $100 million worldwide.