WPP Is Combining 2 of Its Agencies, Possible and Wunderman, to Form a Digital Powerhouse

They will service Microsoft and develop strategies for Amazon

WPP announced it plans to combine agencies Wunderman and Possible, creating a super group of 9,200 people and 200 offices. Despite the new arrangement, Possible will continue to operate as its own brand, but it will be placed under Wunderman moving forward.