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WPP announced it plans to combine agencies Wunderman and Possible, creating a super group of 9,200 people and 200 offices. Despite the new arrangement, Possible will continue to operate as its own brand, but it will be placed under Wunderman moving forward.
“Combining our deep and diverse capabilities is exactly the kind of forward-thinking move that will allow us to deliver business results for our clients,” Shane Atchison, global CEO of Possible, said in a statement.
Wunderman
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