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To the surprise of very few, WPP is expected to officially promote co-COO Mark Read to CEO. The announcement may come during its half-year results call on Sept. 4.
The Financial Times first broke the news this afternoon, citing “several people briefed on the process.” Other publications such as Reuters then followed, with most referencing the original FT piece. A source close to the matter confirmed the FT report to Adweek.
Read, who currently serves as CEO of WPP digital agency Wunderman, became a clear favorite among company insiders following the
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