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Gain Theory, the “global marketing effectiveness consultancy” launched by WPP in 2015 as a combination of London’s Ohal and the Bangalore-based firm Meritus, has hired a longtime analyst and veteran executive to lead its North American operations.
Shawn O’Neal arrives at the company’s New York office after serving as vp of global data marketing and analytics at CPG giant Unilever.
Armed with more than two decades of experience as an analyst and data specialist, he will report directly to worldwide CEO Manjiry Tamhane and work with global leaders to put the agency’s strategy into action.
O’Neal helped launch Unilever’s People Data Centers, which pioneered “social listening” for brands.
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