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WPP has hired a veteran of auto marketing as the new creative lead at GTB, its Dearborn, Mich.-based agency dedicated to serving the Ford account.
Tito Melega will be global CCO, officially taking the lead role on all WPP Ford work around the world later this month.
“Advertising is a ‘WE’ sport. Everyone on the team matters. I believe in leading with a mix of humility and conviction,” said Melega regarding his new job. “Those who work with me know they can count on me to roll up my sleeves and burn the midnight oil alongside everyone but also that I’ll make the tough and decisive calls when needed.
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