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Global production company MediaMonks is the first target in Martin Sorrell’s attempts to re-enter the ad industry by way of mergers and acquisitions, according to multiple reports published over the past 24 hours.
The Financial Times first reported yesterday that Sorrell’s new entity, S4 Capital, is in talks to acquire MediaMonks. A Sky News story subsequently claimed that WPP, the holding group Sorrell led for 33 years before stepping down several weeks ago, is competing against S4 in a $350 million “bidding war” for the Dutch company.