Work Is Not Everything to the New Generation of Marketers

The movement against the outdated mentality of hustle and sacrifice

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“The work” and “the grind” have become synonymous—so much so that when students are learning about advertising as a career option, they’re being taught less about the job’s day-to-day and more about the obstacles they’ll face. The focus has shifted from how to produce “the work” to how to suffer through “the grind” to meet the industry’s unrealistic expectations.

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This story first appeared in the Dec. 6, 2021, issue of Adweek magazine. Click here to subscribe.