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Shine, a self-care app founded by two women of color, has debuted its first major advertising campaign.
Created pro bono by Droga5, a TV spot called “The Reckoning” is airing nationally on broadcast and cable channels. The video will also run on social platforms. Filmmaker Christian Padron directed the spot and Ryan Marie Helfant served as director of photography.
Shine, which includes meditations, podcasts and other self-care tools, caters to BIPOC
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