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Women-Owned Wellness App Shine Debuts First TV Campaign

Droga5 helps bring the brand’s inclusive ethos to life

WOC meditating
Shine was founded by a Black woman and a half-Japanese woman.Shine
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By Minda Smiley

October 12, 2020

Shine, a self-care app founded by two women of color, has debuted its first major advertising campaign.

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Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

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