W+K Portland Names JP Petty ECD to Help Brands Become Part of the Cultural Conversation

The former NY head of social joins Ana and Hermeti Balarin

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Wieden+Kennedy wants its work to mirror culture. And in a culture where the conversation often starts online—in social spaces stocked with consumers who may beg brands to weigh in—having in-tune leadership that understands how to react in the moment is critical.

The next iteration of Wieden+Kennedy Portland’s team of executive creative directors is a blend of multiple disciplines. Ana and Hermeti Balarin, who came to the agency from Mother London, are well versed in the traditional 30- or 60-second ad that W+K has built its reputation on, while the newly appointed JP Petty has been the backbone of the agency’s social strategy for clients like McDonald’s, Ford and Kraft Heinz.



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