With New PSAs, Tarana Burke Seeks to Build the Next Chapters of #MeToo’s Future

Work from Deutsch puts focus back on survivors

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In October 2017, actor Alyssa Milano’s use of #MeToo on Twitter to draw attention to sexual assault and harassment took the movement, started by activist Tarana Burke in 2006, into the wider public consciousness. While the sheer volume of activity was a positive in many ways, much of the discussion and news focused on the accused—particularly producer Harvey Weinstein—as opposed to the experiences of the victims and the effects on their own lives.

“The [#MeToo] hashtag was a mechanism for people to understand what the movement was, and it was propelled by these famous women who were brave enough to tell their stories,” said Burke, founder and chief strategist at Girls for Gender Equity and founder of the #MeToo movement.

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