Leadership & Talent

With Key Hires, MullenLowe Mediahub Bets Big on New York as Its Next Growth Opportunity

Executive director Laura Kavanagh heads list of appointments

(L. to r.) Heidi Miller, Laura Kavanagh, John Moore, Shamsul Chowdhury and Alan FoxMullenLowe Mediahub
Lindsay
By Lindsay Rittenhouse

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After soaring to new heights last year, IPG’s Boston-based MullenLowe Mediahub, Adweek’s 2017 U.S. Media Agency of the Year, is focused on its next pillar of growth—New York.

“As we look at the U.S., New York is a key growth market for us because there’s a lot of talent in New York, a lot of clients in New York,” John Moore, Mediahub global president, told Adweek.

After perfecting its approach to new business and winning an impressive 14 out of 16 pitches last year, Moore said it was time to focus on bolstering the New York office and that the media shop started looking for someone to run that division in October.

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Lindsay

Lindsay Rittenhouse

Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.

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