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Publicis Media agency Zenith announced today that Mitch Scharf will take over as managing director of the agency’s Atlanta office.
Scharf is evp of client leadership at Moxie, another agency under the Publicis Media umbrella. He will continue to do that job but will now also oversee all Southeast operations for Zenith and be part of its executive leadership team.
“This shift is a great opportunity to create tighter alignment between the Zenith and Moxie brands—bringing together the power of Zenith’s media capabilities and Moxie’s next-generation marketing solutions,” Sean Reardon, CEO of Zenith USA, said in a statement.
Scharf’s responsibilities will include working closely with clients and growing revenue.
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