With Its Latest Hire in Atlanta, Zenith Aligns Itself More Closely With Sister Shop Moxie

Publicis Media agency Zenith announced today that Mitch Scharf will take over as managing director of the agency’s Atlanta office.

Scharf is evp of client leadership at Moxie, another agency under the Publicis Media umbrella. He will continue to do that job but will now also oversee all Southeast operations for Zenith and be part of its executive leadership team.

“This shift is a great opportunity to create tighter alignment between the Zenith and Moxie brands—bringing together the power of Zenith’s media capabilities and Moxie’s next-generation marketing solutions,” Sean Reardon, CEO of Zenith USA, said in a statement.

Scharf’s responsibilities will include working closely with clients and growing revenue. At Moxie over the past two years, Scharf helped the agency grow more than it has in more than 16 years with the addition of clients including the Atlanta Braves and the American Cancer Society.

“I’ve grown up in this market,” Scharf said in a statement. “Since the dot-com boom, Atlanta has continued to evolve and grow into a thriving market. I look forward to developing and growing Zenith’s client relationships in step with the work I’m doing at Moxie.”

Katie Richards

@ktjrichards

Katie Richards is a staff writer for Adweek.