The Future of Agencies

With Its blu. Data Platform, Horizon Media and Hershey's Embark on the 'Next Wave' of Client Work

The brand can better target individuals and monitor their buying behaviors

A bar graph made of chocolate is pictured to showcase Hershey's use of analytics. — Media reviews are increasingly swayed by agencies’ tech stacks.Photo Illustration: Adweek; Hershey's

February 28, 2022

Join us at Commerce Week July 26–28 in NYC for live discussions with leaders from Kellogg's, Walmart Connect, New Balance, Instacart and more as we explore new opportunities to deliver meaningful experiences, expand retail touch points and keep your customers coming back for more. Sign up now. Sign up now.

Last year, U.S.-based independent media agency Horizon Media walked away with The Hershey Company’s U.S. media business at the end of a six-month media review. One key to winning the business? Horizon’s proprietary data platform, blu.

Olivia Morley

@_oliviamorley
olivia.morley@adweek.com

Olivia is Adweek's senior reporter specializing in media agencies.

The Future of Agencies

With Its blu. Data Platform, Horizon Media and Hershey's Embark on the 'Next Wave' of Client Work

The brand can better target individuals and monitor their buying behaviors

Olivia Morley

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Olivia Morley