With Its blu. Data Platform, Horizon Media and Hershey's Embark on the 'Next Wave' of Client Work

The brand can better target individuals and monitor their buying behaviors

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Last year, U.S.-based independent media agency Horizon Media walked away with The Hershey Company’s U.S. media business at the end of a six-month media review. One key to winning the business? Horizon’s proprietary data platform, blu.

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