With Global Brand Refresh, Heinz Creates a Consistent Look for Its Ketchup, Mayo and Beans

Until now, the global food giant–which has products spanning 20 categories, including pantry staples like ketchup, beans and mayonnaise–has used variations of branding, with the Heinz logo appearing sometimes on a curve, sometimes straight, or sometimes typed in lower or upper case.

London-based global agency Jones Knowles Ritchie has given Heinz’s entire portfolio a makeover with a new, consistent brand identity across all products.