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Athletes are often described as heroes, though it usually has more to do with their performance on the field than the struggles they’ve overcome just to get there.
But for its first “Just Do It” campaign in Germany, Nike offers a more empowering and holistic definition of heroism with a spot that celebrates a diverse range of athletes who have defied odds and expectations.
Launched today, Nike’s “Helden” (“Heroes”) spot from agency Wieden + Kennedy Amsterdam features
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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