With a Stripped-Down Message, Toyota Moves Toward Next Phase of Advertising

Carmaker's U.S. marketer looks to its playbook from 2008

jan the toyota spokeswoman
Toyota spokesperson Laurel Coppock opens new ads for the brand. Toyota

The latest figures for just about any industry are grim as the next phases of the COVID-19 pandemic become more apparent. No sector is emerging unscathed, and the automotive category is acutely exposed as people stay home and away from showrooms.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.