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Standing out in the rideshare battle can be a daunting proposition. While Uber and Lyft dominate the landscape, some smaller, more local rideshares continue to pop up.
FlexLA in Los Angeles, which debuted last fall, focuses on the downtown L.A. area, providing riders with an affordable option to complement existing public transportation. In a city where driving is a necessity, the on-demand service sees an opportunity to help both veterans and the under-served.
“You have people taking mass transit, but they don’t have the income to be Ubering everywhere,” said Stacy Garnand, director of client services at Roundhouse in Portland, Ore.,