Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
LONDON—When Greenpeace and agency Mother enlisted the actress Emma Thompson to narrate a powerful animated ad exploring the plight of orangutans in 2018, the spot caused a storm, proving so popular that it exploded on social media and was reported widely in the British national press.
The spot, in the style of a children’s story, told the tale of a young orangutan who finds itself in a child’s bedroom, where it begins raising a ruckus upon seeing products made with palm oil.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in