Ad Tech

Will the $4.4 Billion Epsilon Acquisition Create New Data Challenges for Publicis?

Analysts debate what the group bought, exactly

Publicis CEO Arthur Sadoun speaks at the 2018 Viva Tech conference.Getty Images
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By Patrick Coffee

April 25, 2019

It’s the second biggest deal in the history of advertising, behind only Dentsu’s $5 billion acquisition of Aegis Group in 2012.

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Headshot of Patrick Coffee

Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

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