Wieden+Kennedy Names New Global Brand Director for Nike

The agency also named a new managing director in São Paulo

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Wieden+Kennedy named Andre Gustavo as group brand director, responsible for leading its Nike account globally.

Gustavo formerly served as managing director of W+K São Paulo, and was part of the team that helped open the office in 2010. During his time as managing director, the office grew from a team of three to over 150, while taking on clients including Nike, AB InBev, Disney, Subway, Mondelez and Facebook. A 20-year industry veteran, Gustavo worked at agencies including F/Nazca Saatchi & Saatchi, JWT and FCB before joining W+K.

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