Why WPP's Cryptic Handling of Martin Sorrell's Resignation Is the Wrong Move

Agency's approach ensures continued speculation

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“To this day, the improprieties that prompted Sir Martin to step down have yet to be made known, which seems unusual in an industry where such secrets don’t stay secret for too long,” PR veteran Peter Himler told Adweek today.

Two days after Martin Sorrell stunned the global business world by resigning from his role as CEO of WPP after 33 years, industry consensus holds that the cryptic nature of his exit will ensure no swift end to the wild speculation about what led to the change—and what it means for advertising at large.

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