Why This TBWA Creative Leader Wants to See More Focus on Older Industry Pros

Recognition for 40+ is needed, says Walter Geer

A couple of months ago, Walter T. Geer III, svp and group creative director at TBWAWorldhealth, had had enough. Faced with a long list of posts in social media around various awards for industry professionals under 40 or 30, he took to LinkedIn for what one might consider an innocuous post on the topic.