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A couple of months ago, Walter T. Geer III, svp and group creative director at TBWA\Worldhealth, had had enough. Faced with a long list of posts in social media around various awards for industry professionals under 40 or 30, he took to LinkedIn for what one might consider an innocuous post on the topic.
Unexpectedly, these 72 words caught fire. To date, over 24,000 people have liked the post, while almost 1,900 took the time to weigh in.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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