Why This Agency Launched an Online Diversity and Inclusion Course During a Pandemic

Expanding D&I in a recession is a smart business move

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Over 10 million Americans filed for unemployment benefits in March. As layoffs and salary cuts earthquake through nearly every industry, some would say launching a new business right now is straight-up crazy.

But for the team at North Carolina agency Walk West, there’s no better time for businesses to commit to diversity and inclusion. That’s why Walk West on Friday announced it is launching a new D&I consultancy, complete with an online course, called The Diversity Movement.

“Diversity and inclusion is critical for communicating the right messages to the right audiences based on the makeup of the team that you have,” said The Diversity Movement vp of D&I and innovation Kurt Merriweather, who acknowledged that in many ways it “doesn’t seem like a normal time” to launch a new team strategy program for businesses.

While diversity and inclusion is often thought of as a hiring and recruitment imperative, Merriweather said it’s even more...



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