Why The Martin Agency Decided to Gamify Its Account Wins to Attract Talent

7 wins with 45 new positions

The Martin Agency posted clues about its new clients and openings. The Martin Agency

Last week, The Martin Agency took to Twitter to announce some job openings. While promoting new roles in social media is not an uncommon practice, what made this unique was the agency’s approach to gamifying the available positions and the brands on which the talent would work. The Martin Agency didn’t reveal specifics about its new client wins but indicated they account for seven new pieces of business.

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@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.